I studied philosophy, sociology and also went to fashion school, but never got a degree (you know what they say: don’t let your schooling interfere with your education). I wrote a bit of everything: a book, all of my band's lyrics and even tattooed a phrase on my friend's leg — which didn't come out beautifully, but, hey, style matters ;) I'm addicted to coffee, John Hughes movies, The Office and I'm a follower of Michael Scott's K.I.S.S. way of thinking: Keep It Simple, Stupid.
Currently working at Wieden+Kennedy São Paulo, as Creative Director for Budweiser's Global Account.
︎︎︎alexandregiampaoli@gmail.com
❋ Experience:
Wieden+Kennedy São Paulo: jun/2022 until now
Africa: jan/2019 to jun/2022
JWT: jun/2015 to jan/2019
NBS: 2012 to 2015
F/Nazca Saatchi & Saatchi: 2008 to 2012
★ Recognition:
D&AD: World's Top 100 Best Creative Directors of 2022
D&AD: Wood Pencil, Experiential, Use of Talent & Influencers
D&AD: Graphite Pencil, Media, Use of Talent & Influencers
D&AD: Graphite Pencil, Entertainment, Integrated
Cannes Lions: Gold, Creative Effectiveness
Cannes Lions: Gold, Social & Influencer
Cannes Lions: Silver, Social & Influencer
Cannes Lions: Silver, Media
Cannes Lions: Silver, Entertainment For Sport
Cannes Lions: Silver, Direct
Cannes Lions: Bronze, Brand Experience
Cannes Lions: Bronze, Social & Influencer
Clio Music: Silver, Design, Direct Marketing
Clio Music: Silver, Design, Packaging
Clio Music: Silver, Partnerships & Collaborations
Clio Music: Bronze, Branded Entertainment & Content
Clio Music: Bronze, Design, Editorial
Clio Music: Bronze, Design, Printed Materials
Clio Music: Bronze, Experience/Activation
Clio Sports: Gold, Direct, Social Media
Clio Sports: Gold, Fan Engagement, Social Media
Clio Sports: Gold, Integrated Campaign
Clio Sports: Gold, Public Relations
Clio Sports: Gold, Social Media, Multi-Platform
One Show Festival: In Book, Social Media, Branded Social Post
One Show Festival: In Book, Mobile, Digital Publications
New York Festivals: Merit Award, Public Service Announcements, Digital/Interactive
Facebook Awards: Global Winner, Silver, Best Use of Facebook Platform
Facebook Awards: LATAM Regional Winner
El Ojo 2022: Grand Prix, Media
El Ojo 2022: Gold, Design, Packaging
El Ojo 2022: Gold, Design, Identity & Brand Building
El Ojo 2022: Gold, Design, Installations & Promotional Items
El Ojo 2022: Gold, PR
El Ojo 2022: Silver, Brand Activation
El Ojo 2022: Silver, Brand Activation & Experience on Social Platforms
El Ojo 2022: Silver, Innovation, Product
El Ojo 2022: Silver, PR, Launches & activations
El Ojo 2022: Bronze, PR, Communication Actions
El Ojo 2022: Bronze, Best Latin Idea
El Ojo 2022: Bronze, Ideas Created for a Brand
El Ojo 2018: Silver, Best Film
El Ojo 2017: Gold, Sound Design
El Ojo 2017: Bronze, FX
El Ojo 2016: Bronze, Social Media Executions
Effie Awards Latam:
Gold, Alcoholic Beverages
Effie Awards Latam: Gold, Gran Idea De Medios
Effie Awards Latam: Bronze, Social Media
Effie Awards Brazil: Silver, Media Inovation
Effie Awards Brazil: Silver, Social Media
CCSP (São Paulo Creative Club) 2023: Gold, Design
CCSP (São Paulo Creative Club) 2023: Silver, Art Direction
CCSP (São Paulo Creative Club) 2023: Bronze, Best Promotional Activation/Direct
Campaign
CCSP (São Paulo Creative Club) 2023: In Book, Radio
CCSP (São Paulo Creative Club) 2023: In Book, Branded Content
CCSP (São Paulo Creative Club) 2022: Gold, PR
CCSP (São Paulo Creative Club) 2022: Gold, Best Integrated Campaign
CCSP (São Paulo Creative Club) 2022: Silver, Best Promotional Activation/Direct
Campaign
CCSP (São Paulo Creative Club) 2022: In Book, Media
CCSP (São Paulo Creative Club) 2017: Bronze, Film, Best Art Direction
CCSP (São Paulo Creative Club) 2017: In Book, Film, Best Photography
CCSP (São Paulo Creative Club) 2017: In Book, Film, Best Direction
CCSP (São Paulo Creative Club) 2017: In Book, Best Film
CCSP (São Paulo Creative Club) 2016: In Book, Corporate Image
CCSP (São Paulo Creative Club) 2016: In Book, Print/Publishing
CCSP (São Paulo Creative Club) 2016: Bronze, Film
CCSP (São Paulo Creative Club) 2016: In Book, Film, Best Editing
CCSP (São Paulo Creative Club) 2016: In Book, Film, Best Direction
CCSP (São Paulo Creative Club) 2016: In Book, Film, Best Art Direction
CCSP (São Paulo Creative Club) 2016: In Book, Digital
FIAP 2016: Creativity on Social Media
FIAP 2016: Production Techniques
Wave Festival 2018: Bronze, Film
Wave Festival 2014: Bronze, Cyber
Webby Awards: Official Honoree, Advertising, Corporate Social Responsibility Campaign
Shorty Awards: Auto, Social Good Campaign
ABP (Brazilian Association of Advertising): Silver, Film
ABP (Brazilian Association of Advertising): Bronze, Digital
Lürzer's Archive 01/2019: Print/Publishing
Lürzer's Archive 03/2017: Film
Lürzer's Archive 05/2015: Print/Publishing
Prêmio Desafio Estadão Cannes: Branded Content
Prêmios Lusófonos (Lusophone Prize for Creativity) 2018: GP, Film, Best Film Editing
Prêmios Lusófonos (Lusophone Prize for Creativity) 2018: GP, Film, Best Cinematography
Prêmios Lusófonos (Lusophone Prize for Creativity) 2018: Silver, Film, Best Film Editing
Prêmios Lusófonos (Lusophone Prize for Creativity) 2018: Silver, Film, Best Cinematography
Role: Copywriter
︎︎︎
Catavento is a band from the south of Brazil which was invited to play on LollapaloozaBR for the first time. Since Budweiser is the beer behind the new classics, it was only fair to give them a ride on our motorhome from Caxias do Sul to São Paulo. Slices of this trip were featured on Budweiser’s Instagram stories. In addition, a music video was produced. It debuted to the whole country on the stage screen while the band was playing:
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