I studied philosophy, sociology and also went to fashion school, but never got a degree (you know what they say: don’t let your schooling interfere with your education). I wrote a bit of everything: a book, all of my band's lyrics and even tattooed a phrase on my friend's leg — which didn't come out beautifully, but, hey, style matters ;) I'm addicted to coffee, John Hughes movies, The Office and a follower of Michael Scott's K-I-S-S way of thinking: keep it simple, stupid.
Currently working at Wieden+Kennedy São Paulo, as Creative Director for Budweiser's Global Account.
︎︎︎alexandregiampaoli@gmail.com
❋ Experience:
Wieden+Kennedy São Paulo: jun/2022 until now
Africa: jan/2019 to jun/2022
JWT: jun/2015 to jan/2019
NBS: 2012 to 2015
F/Nazca Saatchi & Saatchi: 2008 to 2012
★ Recognition:
D&AD: World's Top 100 Best Creative Directors of 2022
D&AD: Wood Pencil, Experiential, Use of Talent & Influencers
D&AD: Graphite Pencil, Media, Use of Talent & Influencers
D&AD: Graphite Pencil, Entertainment, Integrated
Cannes Lions: Gold, Creative Effectiveness
Cannes Lions: Gold, Social & Influencer
Cannes Lions: Silver, Social & Influencer
Cannes Lions: Silver, Media
Cannes Lions: Silver, Entertainment For Sport
Cannes Lions: Silver, Direct
Cannes Lions: Bronze, Brand Experience
Cannes Lions: Bronze, Social & Influencer
Clio Sports: Gold, Direct, Social Media
Clio Sports: Gold, Fan Engagement, Social Media
Clio Sports: Gold, Integrated Campaign
Clio Sports: Gold, Public Relations
Clio Sports: Gold, Social Media, Multi-Platform
One Show Festival: In Book, Social Media, Branded Social Post
One Show Festival: In Book, Mobile, Digital Publications
New York Festivals: Merit Award, Public Service Announcements, Digital/Interactive
Facebook Awards: Global Winner, Silver, Best Use of Facebook Platform
Facebook Awards: LATAM Regional Winner
El Ojo 2022: Grand Prix, Media
El Ojo 2022: Gold, Design, Packaging
El Ojo 2022: Gold, Design, Identity & Brand Building
El Ojo 2022: Gold, Design, Installations & Promotional Items
El Ojo 2022: Gold, PR
El Ojo 2022: Silver, Brand Activation
El Ojo 2022: Silver, Brand Activation & Experience on Social Platforms
El Ojo 2022: Silver, Innovation, Product
El Ojo 2022: Silver, PR, Launches & activations
El Ojo 2022: Bronze, PR, Communication Actions
El Ojo 2022: Bronze, Best Latin Idea
El Ojo 2022: Bronze, Ideas Created for a Brand
El Ojo 2018: Silver, Best Film
El Ojo 2017: Gold, Sound Design
El Ojo 2017: Bronze, FX
El Ojo 2016: Bronze, Social Media Executions
Effie Awards Latam:
Gold, Alcoholic Beverages
Effie Awards Latam: Gold, Gran Idea De Medios
Effie Awards Latam: Bronze, Social Media
Effie Awards Brazil: Silver, Media Inovation
Effie Awards Brazil: Silver, Social Media
CCSP (São Paulo Creative Club) 2022: Gold, PR
CCSP (São Paulo Creative Club) 2022: Gold, Best Integrated Campaign
CCSP (São Paulo Creative Club) 2022: Silver, Best Promotional Activation/Direct
Campaign
CCSP (São Paulo Creative Club) 2022: In Book, Media
CCSP (São Paulo Creative Club) 2017: Bronze, Film, Best Art Direction
CCSP (São Paulo Creative Club) 2017: In Book, Film, Best Photography
CCSP (São Paulo Creative Club) 2017: In Book, Film, Best Direction
CCSP (São Paulo Creative Club) 2017: In Book, Best Film
CCSP (São Paulo Creative Club) 2016: In Book, Corporate Image
CCSP (São Paulo Creative Club) 2016: In Book, Print/Publishing
CCSP (São Paulo Creative Club) 2016: Bronze, Film
CCSP (São Paulo Creative Club) 2016: In Book, Film, Best Editing
CCSP (São Paulo Creative Club) 2016: In Book, Film, Best Direction
CCSP (São Paulo Creative Club) 2016: In Book, Film, Best Art Direction
CCSP (São Paulo Creative Club) 2016: In Book, Digital
FIAP 2016: Creativity on Social Media
FIAP 2016: Production Techniques
Wave Festival 2018: Bronze, Film
Wave Festival 2014: Bronze, Cyber
Webby Awards: Official Honoree, Advertising, Corporate Social Responsibility Campaign
Shorty Awards: Auto, Social Good Campaign
ABP (Brazilian Association of Advertising): Silver, Film
ABP (Brazilian Association of Advertising): Bronze, Digital
Lürzer's Archive 01/2019: Print/Publishing
Lürzer's Archive 03/2017: Film
Lürzer's Archive 05/2015: Print/Publishing
Prêmio Desafio Estadão Cannes: Branded Content
Prêmios Lusófonos (Lusophone Prize for Creativity) 2018: GP, Film, Best Film Editing
Prêmios Lusófonos (Lusophone Prize for Creativity) 2018: GP, Film, Best Cinematography
Prêmios Lusófonos (Lusophone Prize for Creativity) 2018: Silver, Film, Best Film Editing
Prêmios Lusófonos (Lusophone Prize for Creativity) 2018: Silver, Film, Best Cinematography
BUDWEISER/BUDMAG
With so many cardboard boxes being printed everywhere, Budweiser has one of the highest circulations in the world. So, we decided to give the publishing industry a chart-topping revamp. Meet BudMAG: the monthly music magazine printed on Budweiser beer packs, giving Colombia's up-and-coming artists the audience they deserve.
With so many cardboard boxes being printed everywhere, Budweiser has one of the highest circulations in the world. So, we decided to give the publishing industry a chart-topping revamp. Meet BudMAG: the monthly music magazine printed on Budweiser beer packs, giving Colombia's up-and-coming artists the audience they deserve.
BUDWEISER/VINYL COASTER
We turned beer coasters into a demo format for underground artists and spread them across more than 300,000 bars all over Brazil. From now on, every Bud will come on top of a tiny stage.
We turned beer coasters into a demo format for underground artists and spread them across more than 300,000 bars all over Brazil. From now on, every Bud will come on top of a tiny stage.
BUDWEISER/EVERYBODY WANTS TO RULE THE WORLD
England's fans have a bitter sweet love story with their national team. They’ve only won the World Cup once, in ’66. Since then, they’ve been hoping to taste greatness again. This is our Budweiser 2022 World Cup campaign to encourage them not to stop.
England's fans have a bitter sweet love story with their national team. They’ve only won the World Cup once, in ’66. Since then, they’ve been hoping to taste greatness again. This is our Budweiser 2022 World Cup campaign to encourage them not to stop.
BRAHMA/THE FOAMY HAIRCUT
Brahma's smoothness is unmatched by any competitor - so much so that we even call it Brahmoothness. As the official sponsor of the greatest football teams in Brazil, Brahma took smoothness where no other beer had taken it before: to the heads of the stars. Inspired by haircuts like Ronaldo’s Cascão, Biro Biro’s Mullets, Ronaldinho’s Headband and many other that represent the smoothness of the Brazilian football style, we joined Ariel, Rei do Blindado, and created The Foamy Haircut: a hairstyle that resembles a glass full of Brahma. The trend started with Reinaldo from São Paulo FC, then was adopted by music, TV and Instagram celebrities until being featured on the heads of Chelsea's Thiago Silva and Jorginho as they won the UEFA Super Cup - showing off The Foamy Haircut to the world ahead of all other sponsors.
Brahma's smoothness is unmatched by any competitor - so much so that we even call it Brahmoothness. As the official sponsor of the greatest football teams in Brazil, Brahma took smoothness where no other beer had taken it before: to the heads of the stars. Inspired by haircuts like Ronaldo’s Cascão, Biro Biro’s Mullets, Ronaldinho’s Headband and many other that represent the smoothness of the Brazilian football style, we joined Ariel, Rei do Blindado, and created The Foamy Haircut: a hairstyle that resembles a glass full of Brahma. The trend started with Reinaldo from São Paulo FC, then was adopted by music, TV and Instagram celebrities until being featured on the heads of Chelsea's Thiago Silva and Jorginho as they won the UEFA Super Cup - showing off The Foamy Haircut to the world ahead of all other sponsors.
FORD KA/STUNT DRIVER
How to highlight the new Ford Ka's built-in Bluetooth — which now allows the driver to talk on the phone without taking his hands off the wheel?
How to highlight the new Ford Ka's built-in Bluetooth — which now allows the driver to talk on the phone without taking his hands off the wheel?
FORD KA/COCKATOO
Second phase of Ford Ka's Voice Command campaign, presenting a new tagline and a loud new endorser.
Second phase of Ford Ka's Voice Command campaign, presenting a new tagline and a loud new endorser.
VIVO + NETFLIX/ROUND 6
Vivo is the telecommunication company that offers the best internet coverage in Brazil. Those who don't have Vivo run the risk of lagging while watching the hottest TV shows. So, in partnership with Netflix, we made a version of the famous cookie from Round 6, but with the Vivo logo instead of the usual circle, triangle, star and umbrella formats. Whoever managed to cut the logo perfectly, won a month of free internet to enjoy the show. Without any lag.
Vivo is the telecommunication company that offers the best internet coverage in Brazil. Those who don't have Vivo run the risk of lagging while watching the hottest TV shows. So, in partnership with Netflix, we made a version of the famous cookie from Round 6, but with the Vivo logo instead of the usual circle, triangle, star and umbrella formats. Whoever managed to cut the logo perfectly, won a month of free internet to enjoy the show. Without any lag.
BUDWEISER/TRUE KINGS
Budweiser is NBA's official sponsor, and to get people excited for the 2020 finals we created a special product — not for the fans, but for their pets: Bud-branded thrones made in partnership with Brazil’s biggest pet retailer Petz, with profits going to the animal protection NGO Ampara.
Budweiser is NBA's official sponsor, and to get people excited for the 2020 finals we created a special product — not for the fans, but for their pets: Bud-branded thrones made in partnership with Brazil’s biggest pet retailer Petz, with profits going to the animal protection NGO Ampara.
HEINZ/HEINZ BASKET
Heinz's advertising is designed to highlight that its ketchup is the only one made with just 6 ingredients: tomatoes, sugar, vinegar, salt, onions and special spices. So, during the COVID-19 pandemic, Heinz transformed its six iconic ingredients into baskets, which in turn were donated to Gastromotiva — a non-profit organization that uses gastronomy as a tool of social transformation. The NGO used the donated ingredients to produce over 4 thousand nutritious and balanced meals for people who didn't have access to them. Babu, famous for his culinary skills at Big Brother and a spokesman for the underprivileged, launched the initiative on his social networks, along with other personalities involved with the community.
Heinz's advertising is designed to highlight that its ketchup is the only one made with just 6 ingredients: tomatoes, sugar, vinegar, salt, onions and special spices. So, during the COVID-19 pandemic, Heinz transformed its six iconic ingredients into baskets, which in turn were donated to Gastromotiva — a non-profit organization that uses gastronomy as a tool of social transformation. The NGO used the donated ingredients to produce over 4 thousand nutritious and balanced meals for people who didn't have access to them. Babu, famous for his culinary skills at Big Brother and a spokesman for the underprivileged, launched the initiative on his social networks, along with other personalities involved with the community.
HEINZ/MAKING ART WITH HEINZ
We put a burger template on Instagram and let our fans color fill them whatever they liked. They could then post their creations tagging friends and @Heinz_Br. Through the partnership that Heinz has with the best burger places in São Paulo, we invited chefs to choose the craziest designs, turn them into reality and send them to the creators’ homes with a side of ketchup.
We put a burger template on Instagram and let our fans color fill them whatever they liked. They could then post their creations tagging friends and @Heinz_Br. Through the partnership that Heinz has with the best burger places in São Paulo, we invited chefs to choose the craziest designs, turn them into reality and send them to the creators’ homes with a side of ketchup.
HEINZ/LOVE BURGER
There are all kinds of love declarations on Valentine's Day. Now, have you ever seen a Valentine's declaration on a burger bun? That's exactly what we let our followers do. Just a little before Valentine's Day, at a time that no one could leave home for handing out little kisses, Heinz asked fans to write a declaration in its Instagram comments to their crush. Then, Heinz took those comments and printed on burger buns. And on Valentine's Day, Heinz delivered the Love Burger to the loved ones, along with a Heinz ketchup pack. We even delivered a marriage proposal! The answer was yes ︎
There are all kinds of love declarations on Valentine's Day. Now, have you ever seen a Valentine's declaration on a burger bun? That's exactly what we let our followers do. Just a little before Valentine's Day, at a time that no one could leave home for handing out little kisses, Heinz asked fans to write a declaration in its Instagram comments to their crush. Then, Heinz took those comments and printed on burger buns. And on Valentine's Day, Heinz delivered the Love Burger to the loved ones, along with a Heinz ketchup pack. We even delivered a marriage proposal! The answer was yes ︎
FORD MUSTANG/FUEL THE FEELING
Ford Mustang's campaign crafted specially to provoke drivers to step into the unknown.
Ford Mustang's campaign crafted specially to provoke drivers to step into the unknown.
FORD ECOSPORT/IMAGINATION
First campaign created by JWT/GTB for the whole Latin American market, repositioning the Ford EcoSport as the car that helps people's imagination to run free.
First campaign created by JWT/GTB for the whole Latin American market, repositioning the Ford EcoSport as the car that helps people's imagination to run free.
PACKAGED PEELED BANANAS/DIGITAL BOOK
Written during the COVID-19 pandemic, Packaged Peeled Bananas works as a quick guide to embrace life’s unpredictability. You can read the entire book during a plane crash — and still leave with a smile. Made in partnership with the design studio AÇO.ORG
Written during the COVID-19 pandemic, Packaged Peeled Bananas works as a quick guide to embrace life’s unpredictability. You can read the entire book during a plane crash — and still leave with a smile. Made in partnership with the design studio AÇO.ORG
TOO FAST FOR SATAN/ALBUM
My gnarly, sensational and sellout punk rock band in which I brilliantly play the drums and pedantically write all the lyrics.
Art style by guilhermeportugal.com
My gnarly, sensational and sellout punk rock band in which I brilliantly play the drums and pedantically write all the lyrics.
Art style by guilhermeportugal.com
HEINZ/MARZ EDITION
With regards to our own survival here on this planet, one of the biggest questions is: how do we grow in soils that are less than ideal? After more than 100 years of growing the best tomatoes on Earth, Heinz worked alongside with the Aldrin Space Institute to create a ketchup in the harshest conditions ever: the Martian soil.
With regards to our own survival here on this planet, one of the biggest questions is: how do we grow in soils that are less than ideal? After more than 100 years of growing the best tomatoes on Earth, Heinz worked alongside with the Aldrin Space Institute to create a ketchup in the harshest conditions ever: the Martian soil.
BUDWEISER/NEW CLASSICS ARE COMING
Before they became classics, groups like The Rolling Stones were just another garage band. Budweiser is the major sponsor of Lollapalooza. So, to this year’s festival, we worked on the "New Classics Are Coming" tagline. The campaign started with a thread on Twitter, asking people what lineup band they'd bet on to become a new classic. Their response served as a starting point for the TV commercial — starred by the same people who responded it. Not long after that, the #MyNewClassic made to the Twitter Trending Topics.
Before they became classics, groups like The Rolling Stones were just another garage band. Budweiser is the major sponsor of Lollapalooza. So, to this year’s festival, we worked on the "New Classics Are Coming" tagline. The campaign started with a thread on Twitter, asking people what lineup band they'd bet on to become a new classic. Their response served as a starting point for the TV commercial — starred by the same people who responded it. Not long after that, the #MyNewClassic made to the Twitter Trending Topics.