BUDWEISER/BUDMAG
With so many cardboard boxes being printed everywhere, Budweiser has one of the highest circulations in the world. So, we decided to give the publishing industry a chart-topping revamp. Meet BudMAG: the monthly music magazine printed on Budweiser beer packs, giving Colombia's up-and-coming artists the audience they deserve.
With so many cardboard boxes being printed everywhere, Budweiser has one of the highest circulations in the world. So, we decided to give the publishing industry a chart-topping revamp. Meet BudMAG: the monthly music magazine printed on Budweiser beer packs, giving Colombia's up-and-coming artists the audience they deserve.
MICHELOB ULTRA/10-DAY CONTRACT
Turns out, the NBA has a short-term deal that lets a team sign a player for 10 days or three games. But we found a loophole: there’s nothing in that contract that says the player has to be a pro. So, in a historic partnership with the Atlanta Hawks, we let a fan sign it instead. The kind of all-access pass Spike Lee wishes he had - courtesy of the NBA’s official beer. Filled with special appearances by basketball legends.
Turns out, the NBA has a short-term deal that lets a team sign a player for 10 days or three games. But we found a loophole: there’s nothing in that contract that says the player has to be a pro. So, in a historic partnership with the Atlanta Hawks, we let a fan sign it instead. The kind of all-access pass Spike Lee wishes he had - courtesy of the NBA’s official beer. Filled with special appearances by basketball legends.
NIKE/SPORT THE FIGHT
Corinthians. A club formed by the working class, which since its birth has fought against the elite. It was one of the first in the world to give stage to black players - players who changed the game forever. Today, many football fans seem to have forgotten that. To launch Corinthians' new all-black jersey, we made sure to remind them: the sport you all love is a sport that owes everything to black people.
Corinthians. A club formed by the working class, which since its birth has fought against the elite. It was one of the first in the world to give stage to black players - players who changed the game forever. Today, many football fans seem to have forgotten that. To launch Corinthians' new all-black jersey, we made sure to remind them: the sport you all love is a sport that owes everything to black people.
SEA SHEPHERD/THE HEAVY METALS BAND
Fish are not as healthy an alternative to red meat as we think: they are contaminated with heavy metals dumped in the oceans. To make more people aware of it, we fought heavy metal with heavy metal: creating a heavy metal band, named Heavy Metals, that sings about the heavy metals found in the fish we eat. Formed by the vegan legends Rodrigo Lima from Dead Fish, Juninho from Ratos de Porão, Iara Bertolaccini from BlastFemme and Dirk Verbeuren from Megadeth.
Fish are not as healthy an alternative to red meat as we think: they are contaminated with heavy metals dumped in the oceans. To make more people aware of it, we fought heavy metal with heavy metal: creating a heavy metal band, named Heavy Metals, that sings about the heavy metals found in the fish we eat. Formed by the vegan legends Rodrigo Lima from Dead Fish, Juninho from Ratos de Porão, Iara Bertolaccini from BlastFemme and Dirk Verbeuren from Megadeth.
BUDWEISER/FANTHLETICS
Few people have Olympic-level determination. They can run for miles. Head under the sun. Feet deep in the mud. They even lift other people up. They are music fans. We searched for the best real music festival photos and made a comparison between real Olympic sports photos - with Queen's "We Are The Champions" as the soundtrack. Our fanthletes even had their own delegation, with their own uniform. Budweiser didn't sponsor the 2024 Olympic games. But then again, it kind of did.
Few people have Olympic-level determination. They can run for miles. Head under the sun. Feet deep in the mud. They even lift other people up. They are music fans. We searched for the best real music festival photos and made a comparison between real Olympic sports photos - with Queen's "We Are The Champions" as the soundtrack. Our fanthletes even had their own delegation, with their own uniform. Budweiser didn't sponsor the 2024 Olympic games. But then again, it kind of did.
BUDWEISER/VINYL COASTER
We turned beer coasters into a demo format for underground artists and spread them across more than 300,000 bars all over Brazil. From now on, every Bud will come on top of a tiny stage.
We turned beer coasters into a demo format for underground artists and spread them across more than 300,000 bars all over Brazil. From now on, every Bud will come on top of a tiny stage.
BUDWEISER/EVERYBODY WANTS TO RULE THE WORLD
England's fans have a bitter sweet love story with their national team. They’ve only won the World Cup once, in ’66. Since then, they’ve been hoping to taste greatness again. This is our Budweiser 2022 World Cup campaign to encourage them not to stop.
England's fans have a bitter sweet love story with their national team. They’ve only won the World Cup once, in ’66. Since then, they’ve been hoping to taste greatness again. This is our Budweiser 2022 World Cup campaign to encourage them not to stop.
BRAHMA/THE FOAMY HAIRCUT
Brahma's smoothness is unmatched by any competitor - so much so that we even call it Brahmoothness. As the official sponsor of the greatest football teams in Brazil, Brahma took smoothness where no other beer had taken it before: to the heads of the stars. Inspired by haircuts like Ronaldo’s Cascão, Biro Biro’s Mullets, Ronaldinho’s Headband and many others that represent the smoothness of the Brazilian football style, we joined Ariel, Rei do Blindado, and created The Foamy Haircut: a hairstyle that resembles a glass full of Brahma. The trend started with Reinaldo from São Paulo FC, then was adopted by music, TV and Instagram celebrities until being featured on the heads of Chelsea's Thiago Silva and Jorginho as they won the UEFA Super Cup - showing off The Foamy Haircut to the world ahead of all other sponsors.
Brahma's smoothness is unmatched by any competitor - so much so that we even call it Brahmoothness. As the official sponsor of the greatest football teams in Brazil, Brahma took smoothness where no other beer had taken it before: to the heads of the stars. Inspired by haircuts like Ronaldo’s Cascão, Biro Biro’s Mullets, Ronaldinho’s Headband and many others that represent the smoothness of the Brazilian football style, we joined Ariel, Rei do Blindado, and created The Foamy Haircut: a hairstyle that resembles a glass full of Brahma. The trend started with Reinaldo from São Paulo FC, then was adopted by music, TV and Instagram celebrities until being featured on the heads of Chelsea's Thiago Silva and Jorginho as they won the UEFA Super Cup - showing off The Foamy Haircut to the world ahead of all other sponsors.
HEINZ/MARZ EDITION
With regards to our own survival here on this planet, one of the biggest questions is: how do we grow in soils that are less than ideal? After more than 100 years of growing the best tomatoes on Earth, Heinz worked alongside with the Aldrin Space Institute to create a ketchup in the harshest conditions ever: the Martian soil.
With regards to our own survival here on this planet, one of the biggest questions is: how do we grow in soils that are less than ideal? After more than 100 years of growing the best tomatoes on Earth, Heinz worked alongside with the Aldrin Space Institute to create a ketchup in the harshest conditions ever: the Martian soil.
VIVO+NETFLIX/ROUND 6
Vivo is the telecommunication company that offers the best internet coverage in Brazil. Those who don't have Vivo run the risk of lagging while watching the hottest TV shows. So, in partnership with Netflix, we made a version of the famous cookie from Round 6, but with the Vivo logo instead of the usual circle, triangle, star and umbrella formats. Whoever managed to cut the logo perfectly, won a month of free internet to enjoy the show. Without any lag.
Vivo is the telecommunication company that offers the best internet coverage in Brazil. Those who don't have Vivo run the risk of lagging while watching the hottest TV shows. So, in partnership with Netflix, we made a version of the famous cookie from Round 6, but with the Vivo logo instead of the usual circle, triangle, star and umbrella formats. Whoever managed to cut the logo perfectly, won a month of free internet to enjoy the show. Without any lag.
HEINZ/MAKING ART WITH HEINZ
We put a burger template on Instagram and let our fans color fill them whatever they liked. They could then post their creations tagging friends and @Heinz_Br. Through the partnership that Heinz has with the best burger places in São Paulo, we invited chefs to choose the craziest designs, turn them into reality and send them to the creators’ homes with a side of ketchup.
We put a burger template on Instagram and let our fans color fill them whatever they liked. They could then post their creations tagging friends and @Heinz_Br. Through the partnership that Heinz has with the best burger places in São Paulo, we invited chefs to choose the craziest designs, turn them into reality and send them to the creators’ homes with a side of ketchup.
COLORADO/COLORADO TARSILA
Every Colorado beer is made with typical Brazilian ingredients, and Colorado Tarsila is a true testament to this - starting with the honoree: Tarsila do Amaral. She, along with the modernists of the Modern Art Week of 1922, created pieces of art that are deeply rooted in Brazilian culture. Among them is "O Vendedor De Frutas". So, on the centenary of the Week, we transformed the fruits from the painting into a Catharina Sour: the first truly Brazilian style of beer in history - from the canvas straight to your glass.
Every Colorado beer is made with typical Brazilian ingredients, and Colorado Tarsila is a true testament to this - starting with the honoree: Tarsila do Amaral. She, along with the modernists of the Modern Art Week of 1922, created pieces of art that are deeply rooted in Brazilian culture. Among them is "O Vendedor De Frutas". So, on the centenary of the Week, we transformed the fruits from the painting into a Catharina Sour: the first truly Brazilian style of beer in history - from the canvas straight to your glass.
PACKAGED PEELED BANANAS/DIGITAL BOOK
Written during the COVID-19 pandemic, Packaged Peeled Bananas works as a quick guide to embrace life’s unpredictability. You can read the entire book during a plane crash — and still leave with a smile. Made in partnership with the design studio AÇO.ORG
Written during the COVID-19 pandemic, Packaged Peeled Bananas works as a quick guide to embrace life’s unpredictability. You can read the entire book during a plane crash — and still leave with a smile. Made in partnership with the design studio AÇO.ORG
FORD/SELECTED FILMS
During my years as a Ford copywriter, I managed to create and produce more films than I had in my entire career combined. Here are the cream of the crop from that era. Essentially, they're here to tell you: this dude has definitely clocked some serious hours on film sets.
BUDWEISER/TRUE KINGS
Budweiser is NBA's official sponsor, and to get people excited for the 2020 finals we created a special product — not for the fans, but for their pets: Bud-branded thrones made in partnership with Brazil’s biggest pet retailer Petz, with profits going to the animal protection NGO Ampara.
Budweiser is NBA's official sponsor, and to get people excited for the 2020 finals we created a special product — not for the fans, but for their pets: Bud-branded thrones made in partnership with Brazil’s biggest pet retailer Petz, with profits going to the animal protection NGO Ampara.
BUDWEISER/NEW CLASSICS ARE COMING
Before they became classics, groups like The Rolling Stones were just another garage band. Budweiser is the major sponsor of Lollapalooza. So, to this year’s festival, we worked on the "New Classics Are Coming" tagline. The campaign started with a thread on Twitter, asking people what lineup band they'd bet on to become a new classic. Their response served as a starting point for the TV commercial — starred by the same people who responded it. Not long after that, the #MyNewClassic made to the Twitter Trending Topics.
Before they became classics, groups like The Rolling Stones were just another garage band. Budweiser is the major sponsor of Lollapalooza. So, to this year’s festival, we worked on the "New Classics Are Coming" tagline. The campaign started with a thread on Twitter, asking people what lineup band they'd bet on to become a new classic. Their response served as a starting point for the TV commercial — starred by the same people who responded it. Not long after that, the #MyNewClassic made to the Twitter Trending Topics.